Illness to Wellness (ITW) Campaign began in 2014, with the objective of unwavering focus on awareness and education thereby creating an enabling environment towards healthy India. The campaign has been addressing a broad spectrum of topics, including nutrition, mental health, hygiene, women health, geriatric care including sensitization on the growing role of technologies in healthcare.
ITWF actively promotes awareness about various diseases, focusing on their causes, modes of transmission, symptoms, diagnosis, and effective treatment options.
ITWF educates and makes people aware of preventive measures, early signs, symptoms, and timely curative action to avoid the onset of various diseases through workshops, seminars, health camps, digital campaigns, and community outreach programs.
ITWF promotes holistic wellness practices with the objective of achieving “Swasth Man, Nirogi Kaya” through a focus on traditional, accessible, and affordable nutritional guidance for a healthy body and practical tips for stress management to enhance mental well-being.
To achieve this, ITWF collaborates with a broad spectrum of stakeholders, including government agencies, civil society organizations, healthcare institutions, medical professionals, and corporate partners.
To generate awareness amongst individuals and communities to qualitatively enhance their well-being through proactive health education, sustainable hygiene practices, lifestyle modification, integration of ancient wisdom with modern technology and emphasizing preventive care.
India’s diverse cultural traditional practices promote holistic well-being—physically, mentally, and spiritually since ancient time. From yoga and meditation to Satvik food and eco-friendly habits, these are few region-specific customs align with modern wellness principles and foster a balanced lifestyle.
Handwashing Before Meals and Puja: Emphasizes cleanliness as a foundation for both spiritual and physical health. This simple yet powerful habit prevents the spread of germs and creates a mindful beginning to eating or worship.
Dhyana Mudra (Meditative Posture): Practiced for centuries in various forms of meditation and yoga, it promotes inner peace, concentration, and mental clarity.
Pranayama (Breath Control): Enhances lung function, reduces stress, and balances the nervous system. Surya Namaskar (Sun Salutation): A dynamic series of postures that improves flexibility, cardiovascular health, and energy flow.
Emphasizes fresh, seasonal, and simple foods that are light, nutritious, and easy to digest. Satvik food is believed to purify the body and calm the mind.
Tulsi (Holy Basil) and Ashwagandha: Known for their immune-boosting, adaptogenic, and stress-reducing properties. These herbs are central to Ayurvedic healing practices.
Traditional dance forms like Bharatanatyam, Kathak, Garba, and Bhangra serve as enjoyable ways to stay fit. These dances involve rhythmic movement, coordination, and expression, contributing to both physical health and cultural preservation.
Using Banana Leaves as Plates: A biodegradable, hygienic, and sustainable practice that reflects harmony with nature. It minimizes waste and promotes cleanliness.
Awareness - health screenings, vaccinations, and testing to diagnose for health issues before they become severe.
Awareness on latest scientific development in managing diseases such as genomic etc.
Awareness on - Structured lifestyle modification programs aimed at improving diet, increasing physical activities , environment climate change impacts.
Awareness on - Integrating technology (such as telemedicine, wearable health devices, AI-driven diagnostics and treatment) into healthcare.
